Do A Technical MOT Of Your Site
Check and optimize your robots.txt file. The 404 Page is shown when a page is not found on your site. This can be because users mistyped a URL, a page was deleted from your site and is no longer available. Many companies waste resources on outdated technical SEO tactics. Tags to which you should pay specific attention are the title tags and description tags, because these are the most important to a search engine. An independent UK SEO Specialist has to be comfortable with the given setup of internal and external teams and consider its impact on the overall SEO strategy.
Drive More Conversions Through Quality Content
Content that is written with the intention of artificially boosting a page’s search results ranking is content that Google and other search engines don’t necessarily want to display at the top of search results lists. It is important that you use your main keywords in the right way. Include them a couple of times in your paragraph headers (or header tags as they are called in web design). It’s useful to create an outline for each piece of content you’re creating. While this isn’t absolutely necessary, it’s certainly helpful in terms of staying organized. Remember that Google search results are not the only source of information for SEO content research. Any audience insight should inform content strategies—from internal studies and focus groups, to industry publications and conferences. Search results are a very strategic starting line, but won’t build a strong SEO campaign alone. You need to understand your audience from every available source. Good tools combined with a SEO Consultancy can help marketers create data-driven recommendations for informing updates of existing content, prioritizing specific ranking factors for new content, and more.